The Blaupunkt Success Story

It all started with the blue dot

A company named “Ideal” was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot. It did not take long before customers simply asked for the “bluepoint” (which means in German BLAUPUNKT) products. The blue dot quickly became a symbol of outstanding quality.

The First Car Radio worldwide was launched by Blaupunkt.

The dot became a trademark and the company name – Blaupunkt (which means blue dot).

Delivery of the one millionth car radio

Until 1996
A full range of consumer electronics and car multimedia was successfully distributed in more than 50 countries.

Blaupunkt began focusing on developing and producing high quality and innovative car multimedia units.

Back in consumer electronics I Blaupunkt Global brand community

Blaupunkt have been awarded as the “Brand of the century – German brand standards”

Decades of Innovation

Highlights in Blaupunkt´s history

1932 – First car radio in Europe
1952 – World´s first VHF car radio
1959 – One million Blaupunkt car radios
1971 – Ten million Blaupunkt car radios
1974 – First car radio with traffic information receiver
1979 – 25 million Blaupunkt car radios
1982 – Prototype of first route guidance system
1989 – World´s first mass production ready traffic navigation system
1999 – Production of 100 milion Blaupunkt car radios
2002 – First web-linked navigation system
2007 – 75 years car radio
2010 – Back in consumer electronics I Blaupunkt Global brand community

Blaupunkt today

Today more than 30 carefully selected Competence Centers of Blaupunkt Global Brand Community offer the full set of Consumer Lifestyle products and beyond all around the globe.