Luxemburg / Las Vegas, Nevada; December 2nd 2021

CES 2022: We Will Be There

Who is planning to attend CES this year?

 

You can find us at our booth in the Central Hall on the left-hand side right after the Grand Lobby entrance next to the LG booth all day. Visit us and be the first to see the brand new BLAUPUNKT line-up for South America presented by our newest licensee based in Argentina.

For those interested in using the BLAUPUNKT brand for licensing you can talk to our brand licensing professionals and the Managing Director of BLAUPUNKT.

Let us know if you want to meet up. We are hosting meetings, breakfasts, lunches, and dinners each day.

Connect with us on LinkedIn:

👉 Andrzej Cebrat – Managing Director BLAUPUNKT
👉 Norman Pralow – Marketing Director BLAUPUNKT
👉 Frank Goergen – Licensing Professional Europe, North-America
👉 Romain Peter – BLAUPUNKT Licensing Portfolio Manager Americas

Luxemburg / Dubai ; October 10th 2021

Exciting News Arriving in the Middle East: New BLAUPUNKT Appliance Range Available Soon

blaupunkt appliances middle east

The new appliance range will be presented by BP Appliances Middle East LLC, who BLAUPUNKT has chosen to become the new BLAUPUNKT Appliances Competence Center.

Gaurav Singh Talwar , BP Appliances Middle East LLC

This new portfolio will include small and major domestic appliances, personal care electronics, and air conditioners. This new line-up promises to translate the BLAUPUNKT brand promise of “quality products at a fair price” to the region. Consumers in the middle east can expect to be amazed by these new products as early as January 2022. About the new opportunity, Gaurav Singh Talwar, CEO BP Appliances, “BP Appliances Middle East feels very honored that BLAUPUNKT chose us to bring this iconic brand to region. We are extremely pleased by this nomination and are sure that customers in the middle east will be as happy to see the brand as we are.” The new Competence Center Appliances Middle East is based in Dubai, UAE, with intimate knowledge of the regions’ sales structures and specific needs. “Finding a partner that understood the essence of the BLAUPUNKT brand and who could transfer the BLAUPUNKT success to the middle east was very important to us.” Andrzej Cebrat, GIP Development SARL / BLAUPUNKT Licensing, says of the new cooperation. He continued, “We are ecstatic to have found an ideal match that already had the knowledge and ability to do exactly that while meeting the needs of the consumers in the middle east.”

Luxemburg / New Dehli ; December 14th 2021

 Flipkart’s Big Saving Days 2021: Flipkart declares discounts up to 70% on Blaupunkt Smart TVs

● In this BSD sale, Flipkart will be offering lucrative discounts up to 70% on all the Blaupunkt TV models
● Customers will have a chance to win a discount coupon on their first order.
● Smart TVs starting from a nominal amount of 14,000.

E-Commerce giant Flipkart’s Big Saving Days Sale is slated to roll out from 16th December till 21st December 2021. As a part of this legion, Flipkart will be offering massive discounts up to 70% on German brand Blaupunkt Smart TVs covering the range from 32-inches to 65-inches and on other TV brands as well. Customers will have a chance to win a coupon on their first order that will offer an extra discount up to 30%.

With a rating of 4.6 out of 5, having a legacy of more than 100 years, Blaupunkt is one of the leading and premium brands exclusively available on Flipkart which offers its users a superior sound and image quality under an affordable range. Customers with SBI credit cards would be able to avail a discount of 10% instantly.

The budget TVs in the catalogue includes Blaupunkt Cybersound range, 32-inch priced at Rs 13,499 is HD-ready screen which supports 40W speaker output and has 2 speakers. The second model 42-inch Full-HD (1,920×1080 pixels) is available at Rs. 20,999 has stunning Surround sound certified audio and 2 speakers with 40W speaker output. The third model, 43-inch Ultra-HD (3,840×2,160 pixels), is available at Rs. 27,999, has a 50W speaker output which also features a bezel-less design. It also comes with features like Dolby Digital Plus, DTS TruSurround certified audio and 4 speakers. 50-inch Ultra-HD (3840×2160 pixels) for Rs. 34,999, powered by Android 10 is bezel-less which comes with 60W speaker output with Dolby Digital Plus, DTS TruSurround certified audio, 4 speakers, and 2 GB Ram to offer a smooth viewing experience. 55-inch Ultra-HD (3840×2160 pixels) for Rs. 39,999, has a sound output of 60w that will definitely elevate your movie night experience. A quick refresh rate of 60 Hz ensures a smooth streaming experience. The TV remote can be controlled via Google Assistant, making it convenient to operate the TV. 65-inch Ultra-HD for Rs 54,999, with one year Warranty. The model is powered by the latest Android 10 and comes with 60W speaker output with Dolby Digital Plus, DTS TruSurround certified audio, Dolby MS12 sound technology that can decode and improve Dolby Atmos, 4 speakers. It comes with a brightness of 500 nits’.

Commenting on this announcement, Avneet Singh Marwah, CEO at SPPL, India brand licensee of Blaupunkt, “On the back of a robust demand that we noticed during the festive season, we are expecting a 20% uptick in our sales volume with the massive discounts that we will be offering on our diverse range of products.

Our goal is to reach every household and provide them a premium experience within a range that won’t cause any trouble on the budget front, with our 28 warehouses across the country and our products will reach our customers in the shortest time frame possible, he further added.

As per the announcement on flipkart’s website there will new deals at 12am|8am|4pm, with lowest prices every day from 4pm to 10pm. Flipkart plus members can avail of the benefits from 15th December.

About Blaupunkt:

Blaupunkt is a German brand for consumer electronics, car multimedia and related consumer lifestyle products. Founded in Berlin in 1924 as the ‘ideal’ company, Blaupunkt gained notoriety through the internal test label for headphones – the blue dot. The quality feature became a trademark, and in 1938 also the company name. Today, the brand is being developed by GIP Development SARL as part of a licensing program launched in 2009. More than 40 licensees around the world distribute BLAUPUNKT products on all continents in more than 90 countries in the categories: Audio, Video, TV, Car Multimedia, Mobile Telephony, E-Mobility, Home Appliances, Security Systems, Cleaning Robots, Air Conditioning, E-Mobility, and many more.

Luxemburg / Kuwait / Sydney ; September 29th 2021

Blaupunkt Expands its Middle East TV Business

Australia based BLAUPUNKT TV and Audio Competence Center brings BLAUPUNKT television to the leading megastore retailer in Kuwait.

BLAUPUNKT TV in KUWAIT at Eureka

Blaupunkt TV in Eureka

Blaupunkt licensee Ayonz started selling televisions in Kuwait in January of 2021. Immediately there was a positive reaction from across the region, with profitable feedback beginning in the very first month of the launch. Now, customers can expect to find BLAUPUNKT Televisions at Eureka across Kuwait. Established in 2001, Eureka has quickly become a trendsetter and is currently the leading megastore retailer in Kuwait in the electronics and multimedia industry. Blaupunkt televisions are being presented among other notable A-brands with professional point of sale decorations at every Eureka megastore. This launch, like all Blaupunkt launches, is constantly accompanied by social media promotions. Outside of Eureka megastores, BLAUPUNKT televisions can be found at many of the major online platforms throughout Kuwait.

“Having the Blaupunkt brand presented at such a prestigious retailer in Kuwait is a testimony to how well made the products are and how well the brand is received in the region. We are excited to see where this blossoming partnership leads us in the future.” says Andrzej Cebrat, MD of GIP Development SARL / BLAUPUNKT Licensing.

Luxemburg / Guayaquil, Ecuador ; September 1st 2021

Blaupunkt  expands already booming South American television business to Peru and Bolivia

An example of Blaupunkt boosting sales in regions where the Blaupunkt brand has a valuable perception and newly expanding brand visibility.

Blaupunkt 75″ 4K-UHD Smart TV

In 2019 the BLAUPUNKT TV Competence Center managed by Car Soundvision CIA LTDA performed a highly successful launch experiencing amazing market penetration by 2020 in their core country of Ecuador. The ecstatic reception that the Blaupunkt brand experienced during its triumphant launch in Ecuador was shared by end consumers and trade customers alike. Blaupunkt televisions had not been readily available in this market for some time, however, by using excellent market knowledge and harnessing the powerful perception of the Blaupunkt brand they were able to accomplish exponential success from 2019 to today. This success prompted Car SoundVision to expand their already thriving partnership with the Blaupunkt brand into new territories. Blaupunkt televisions have been available since 2019 in Ecuador at El Rosado Corp. Consumers in Peru can expect to start seeing Blaupunkt on the market in EFE and La Curacao this year while customers in Bolivia can look for Blaupunkt at Más Hogar.

Luxemburg / New Delhi, India ; August 3rd 2021

Blaupunkt Tv’s ‘Made in India’ launched on Flipkart in July

Through a partnership with Super Plastronics PVT LTD (SPPL) four brand-new Blaupunkt brand Android Smart TVs that were made for the Indian market in India became available exclusively on Flipkart.

Starting in July the Indian manufacturer, Super Plastronics PVT LTD (SPPL), launched four new to the market ‘Made in India’ Android TV models. The Blaupunkt brand entered an exclusive partnership with the Indian manufacturer. Through this partnership Blaupunkt’s manufacturing, branding, designing, packaging, and retail supply chain management will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. Since July 1st, 2021, Indian consumers have been able to find the new models of Blaupunkt TVs exclusively on Flipkart. With pricing starting from INR 17,999, the four Android TV models include a 32-inch HD Ready Cybersound Android TV, a 42-inch FHD Android TV, a 43-inch Cybersound 4K Android TV and 55-inch 4K Android TV. The 32-inch version, powered by Android 9 is bezel-less which comes with 40W speaker output, Edge-free sound technology, 2 speakers, and 1 GB Ram and 8 GB ROM to offer a smooth viewing experience. The 42-inch FHD Android TV is also powered by Android 9, and it includes a Ultra-Thin Bezel, 40W speaker output, Edge-free sound technology, 2 speakers, 1GB Ram and 8GB ROM. The brand has incorporated a 50W speaker output in the 43-inch 4K TV which is bezel-less. It has Dolby Digital Plus, DTS TruSurround certified audio with 4 amazing speakers and has used Dolby MS12, DTS TruSurround sound technology. The model is powered by Android 10 and is inbuilt with a 2GB Ram and 8GB ROM. An exquisite 55-inch model is bezel-less and has a 60W speaker output with Dolby Digital Plus, DTS TruSurround certified audio, Dolby MS12, DTS TruSurround sound technology, Android 10, 2GB Ram, 8GB Rom and 4 speakers just like the 43-inch version. Interestingly, all the models have 5.0 Bluetooth, 2 USB ports, 3 HDMI ports along with voice-enabled remote and ARM Cortex A53 Processor.

Excited about getting the exclusive partnership of Blaupunkt in India, Avneet Singh Marwah, CEO, Super Plastronics PVT LTD (SPPL) said “We are extremely delighted to onboard a well-loved and well-recognized Germany consumer electronics brand Blaupunkt. With Blaupunkt’s footprint and launch of the Android TV models in India, we would continue being committed to embracing our ‘Atmanirbhar Bharat’ or Self-reliant India momentum. With this launch, we expect to gain our market share by 15%”

Commenting on the launch and partnership with SPPL, Andrzej Cebrat / Managing Director GIP Development / BLAUPUNKT Brand Licensing said “The superiority and agelessness of Blaupunkt is our asset. Our brand’s foundation dates back to 1924 and since then Blaupunkt has been effortlessly providing true-to-life consumer electronic appliances at affordable prices. Today, with our exclusive tie-up with the long-established manufacturing company SPPL Pvt Ltd, we wish to tap into every Indian household with our best-in-class Android Television models that promise a flagship cinematic experience”