The Blaupunkt Success Story

It all started with the blue dot

1924
A company named “Ideal” was first founded in Berlin when radio was still in its infancy. Every unit was carefully tested by technicians and labeled with a seal for quality – the blue dot. It did not take long before customers simply asked for the “bluepoint” (which means in German BLAUPUNKT) products. The blue dot quickly became a symbol of outstanding quality.

1932
The First Car Radio worldwide was launched by Blaupunkt.

1938
The dot became a trademark and the company name – Blaupunkt (which means blue dot).

It all started with the blue dot
In the 1920s Blaupunkt still had another name. In 1923 – when radio broadcasting made its first sound in Germany – the “Ideal” company was founded in Berlin. It first produced headphones. Every single item was carefully tested by technicians and labeled with a quality symbol – the blue point.

A quality symbol turns into a trademark.
It did not take long before customers simply asked for the bluepoint-headphones. The quality symbol had turned into a trademark. In 1938 it eventually became the company’s name. Until December 2008 the company had formed part of the Bosch-Group for more than sixty years. Since then it has been part of the AURELIUS Group. After World War II the company moved headquarters from Berlin to Hildesheim. A hundred years of automotive history have been accompanied by plenty of technical progress.

1959
Delivery of the one millionth car radio

Until 1996
A full range of consumer electronics and car multimedia was successfully distributed in more than 50 countries.

1996
Blaupunkt began focusing on developing and producing high quality and innovative car multimedia units.

2010
Back in consumer electronics I Blaupunkt Global brand community

2015
Blaupunkt have been awarded as the “Brand of the century – German brand standards”