BLAUPUNKT and Homemark kick-off operational business in Sandton, South Africa

Shortly following the contract signature in September 2022 Thorsten Gebhardt and Norman Pralow representing the BLAUPUNKT brand met with the entire management team of HOMEMARK at their headquarters in South Africa.

The kick-off meeting included discussions regarding the product line, how the brand will be positioned in the region, and the creation of brand assets.

HOMEMARK in cooperation with the BLAUPUNKT brand will develop and market an extensive line-up of televisions, home and personal audio products, small domestic appliances, and lighting solutions. The range will be designed with the specific needs of the region and its consumers in mind to fit the demands flawlessly. HOMEMARK is currently the only official licensee in Africa authorized to distribute BLAUPUNKT products in these categories.

In addition to major retail chains in Africa, such as Pick n Pay, consumers will also be able to find the exclusive line-up of BLAUPUNKT products at HOMEMARK’s network of online and physical stores.

The BLAUPUNKT Global Brand Community is delighted to announce the cementing of a partnership with Advance Power Solutions (formerly Panasonic Energy Europe) to lead the BLAUPUNKT Battery business outside of the European market. Advance Power Solutions (APS) is one of the leaders of consumer batteries in Europe selling to customers in over 50 countries. They represented in all sales channels, including private label, wholesale, discounter, OEM, industrial, retail and e-commerce. Starting as soon as 2024 APS will take over the product category worldwide.

On the topic of the newest addition to the BLAUPUNKT Global Brand Community, Andrzej Cebrat, the Managing Director of the BLAUPUNKT brand stated,

“We are honored to have Advanced Power Solutions launch BLAUPUNKT branded batteries on a nearly global scale. This is a big win for visibility of the BLAUPUNKT brand in emerging markets. It is again proving the versatility of the legendary German brand to translate to and excel in new product categories or regions.”

Since 1924 consumers worldwide have been able to “Enjoy It” with BLAUPUNKT branded consumer electronics. From October 10-14 visitors at GITEX in Dubai will be able to enjoy the highly regarded German brand in the Sheikh Rashid Hall at booth # SR-19A.

The lineup that will be on display in Dubai will include the BLAUPUNKT flagship model MONTECARLO 750. An entry level multimedia unit that is high-quality at an affordable cost, the SAO PAULO 450 can also be found. In addition to these two fan favorite units consumers can expect to find Car Audio and Multimedia products to fit any project or budget.

The BLAUPUNKT Car Audio partners from Africa are particularly interested in meeting with distributors for all regions in Africa where these models will begin to appear on the market in the 4th quarter of this year.

We can’t wait to meet you in Dubai!

While the consumer electronics world was congregating at IFA Berlin from September 2nd-6th, BLAUPUNKT Automotive Partners from across the globe used the tradeshow as an opportunity to meet in-person after a hiatus due to the pandemic.

They took the opportunity of IFA to officially welcome the newest addition to the community, Mega International, who is taking over the BLAUPUNKT Automotive Business in Africa.

A collaborative project involving the legendary vintage radios that were developed and engineered by a German Community member determined at a previous BLAUPUNKT Automotive Convention was able to give an enthusiastic update.

Through a redesigned distribution network, these timeless units can expect to make their official debut in the Americas.

One of the hottest topics of conversation surrounded continued efforts to strengthen existing harmonies in the product line-ups available worldwide.

The community members discussed unique concerns for their markets and solicited guidance from their peers on how to best tackle these challenges to ensure a consistent customer experience worldwide.

Another trending topic was a spirited discussion on new business opportunities and niche markets for the car accessories business. BLAUPUNKT delegates from the Indian and South-East Asian markets also shared their results from their first market tests and experiences.

The Automotive Partners were also able to share the subtleties and complexities of their regions to discuss how the BLAUPUNKT automotive community would react to upcoming trends and reinforce BLAUPUNKT’s position as a leading global automotive entertainment brand.

Thanks to the entire BLAUPUNKT Automotive team for further strengthening the brand as one of the leading automotive and car audio brands worldwide!

There were a lot of reasons for the Blaupunkt Global Brand Community to celebrate at IFA 2022. During a public signing ceremony on Monday, September 5th, BP Americas Paraguay SA secured their position as the official BLAUPUNKT eBike partner for the North and South American market.

For the greater part of a year BP Americas Paraguay SA have been establishing themselves on the North and South American market as key player in the eBike industry with their European-made BLAUPUNKT eBikes. The portfolio of foldable eBikes that was introduced to the market earlier this year was targeted toward commuters and anyone with a traveling lifestyle. These models folded to half their size and weighed only 47lbs allowing them to be comfortably stored at home or in a trunk. In addition to being compact this product line has a range of up to 44 miles, boasts 3 levels of pedal support, and the charging time from empty to full should take 4-6 hours total. The success that BLAUPUNKT has seen in both the North and South American E-mobility space led to the decision for the continued investment and growth for years to come.

BREAKING NEWS FROM IFA Berlin

The BLAUPUNKT Global Brand Community is pleased to welcome it’s newest partner. During a public signing ceremony at IFA 2022 Technofashion Inc. cemented their partnership with the BLAUPUNKT brand in Turkey.

Of the decision to partner with BLAUPUNKT Sinan Dallı CEO of TECHNOFASHION stated,

“We are excited for this opportunity to develop our partnership with the globally renowned Blaupunkt brand. We cannot wait to bring fresh ideas and new products to the Turkish market.”

BLAUPUNKT Europe expondrá en IFA, Berlín, del 2 al 6 de septiembre

BLAUPUNKT Europe de l’Est et de l’Ouest présente à l’IFA de Berlin du 2 au 6 septembre

BP Americas, based in Florida and California, will expand their partnership with the Blaupunkt brand to include the category of car audio products in North America

As of July 2022, BP Americas will be managing the Blaupunkt business in North America as the sole partner for the product category of car audio in the region. The car audio line developed and produced by BP Americas will be the only authorized car audio products available in North America.

On the topic of the partnership extension Andrzej Cebrat, Managing Director of GIP Development said,

“We continue to be thrilled with the trust our partners place in us and the Blaupunkt brand. We are excited to continue our partnership with BP Americas as they expand their business with us to include Car Audio in North America. I am certain that their experience and resources for car audio products in South America will prove essential to their continued success.”

BLAUPUNKT presented its new Small Domestic Appliance and Drones line-up at the Eletrolar Show in South America for the first time

Someco Electronics S.A., alongside two representatives from the BLAUPUNKT headquarters in Europe were ecstatic to have their first showcase in South America to present its 2022 line-up for the market. After a brief hiatus from attending Trade Shows and other in-person events it was a breath of fresh air to be able to come together at Eletrolar in São Paulo. Attendees at this year’s show were able to experience the brand new BLAUPUNKT portfolio of small domestic appliances, beauty, and personal care products. Also on display were the exciting addition of the trending category of BLAUPUNKT drones.

“…We are thrilled to see the final line-up presented in South America. We are honored to have such an excellent partner for these product categories in this region.”

Says Andrzej Cebrat, Managing Director of GIP Development, on the partnership with Someco in the South American Market. He continued,

“It is very rewarding to work with a partner who appreciates and lives by the Blaupunkt values of delivering reliable products at a fair price that perform as advertised.”

The Blaupunkt Global Brand Community is elated to announce that an agreement has been struck between the Blaupunkt brand and B&M which will strengthen its already successful business cooperation

On the extension, Romain Peter, a portfolio manager for the Blaupunkt brand stated,

“This is a beautiful example of a partnership that is built on the foundation of trust. B&M has recently been seeing a lot of expansion and I am grateful that their partnership with Blaupunkt has been a portion of that success. I look forward to watching this cooperation and their business continue to thrive.”

B&M is one of the UK’s fastest-growing retailers opening new shops all across the United Kingdom nearly every week and boasts that they believe in selling Big Brands at sensational prices. The agreement to extend comes just ahead of the 5th anniversary of the partnership between the two organizations.

We are excited to officially announce that the Blaupunkt brand will be presenting at IFA Berlin 2022.

We will be in hall 22 at booth 102a.

Stay tuned for more details as we get closer to the event.

The BLAUPUNKT competence center E-Bikes North America is excited to announce its hiring of the hall of fame athlete to introduce Blaupunkt E-Bikes to the USA and Canada

Manning joins the team with a background in most every facet of the action sports industry.

On his decision to join the Blaupunkt Global Brand Community as the VP or Marketing and Sales for the Blaupunkt E-Bike launch in North America Greg Manning said,

“As a long-time owner of Blaupunkt car stereos and as a veteran cyclist Blaupunkt Hit All the Marks! I jumped on the opportunity to work with Blaupunkt E-bikes.”

With over 55 national event sponsorships between 1999-2020 including the Red Bull Ultra-Cross, Jose Cuervo Snowboard Pipe, and the Winter Olympics. Manning is not only proficient in Snowboarding, Skateboarding, Surfing, Biking, Golf, and Motocross he is also a pioneer in active sports brand management and business development. He has over 25 years’ experience with the X-Games and active sports brand management. This extensive experience with high profile events and business development coupled with his passion for action sports is what makes him the ideal addition to the team for the upcoming Blaupunkt E-Bike launch in North America.

On the topic of the recent hiring Andrzej Cebrat, Managing Director, Blaupunkt Global (GIP Development) said,

“We are excited to welcome Greg Manning onboard for the Blaupunkt Global Brand Community as the VP of Sales and Marketing for Blaupunkt E-Bike launch in North America. We believe he will be a valuable member of our community and we look forward to working with him. Together with Greg and the E-Bike launch in North America we will demonstrate how the Blaupunkt brand has transformed into a consumer lifestyle brand globally.”

The Blaupunkt Competence Center North America is launching a portfolio of foldable E-bikes targeted toward commuters and anyone with a traveling lifestyle. The first sneak peak of the European-made E-Bike models for the North American market was at the Sea Otter Classic in April of 2022. This foldable E-bike line has already been well received across Europe. The 2022 models are the “Fiene 500”, “Fiete 500”, and “Henri 500”. These models fold to half their size and weigh only 47 lbs allowing them to be stored at home or in a trunk. In addition to being compact this product line has a range of up to 44 miles, boasts 3 levels of pedal support, and the charging time from empty to full should take 4-6 hours total.

Blaupunkt is pleased to announce that Refico is joining the Blaupunkt Global Brand Community

Refico will be managing the Blaupunkt business for the cookware category in Western Europe, which the distributor took over and will successfully develop.

The contract was prolonged for an additional 5 years after an already profitable 24 year relationship

24 years ago, in 1998, BP India Private Limited (Formerly known as Blaupunkt India Private Limited) started its cooperation with the Blaupunkt brand. The partnership was recently extended for an additional 5 years solidifying their position with Blaupunkt through 2027.

About the extension Pankaj Jagwani, CEO of BP India stated,

“Being associated with Blaupunkt for so long has created a sense of accomplishment within our organization. My team and I are known in India as Blaupunkt so it is only natural that we continue the business.”

Over the 24 year relationship the company’s role with the Blaupunkt brand saw many transformations. BP India started the relationship as a retailer before to becoming a distributor for a Bombay city. Eventually, they secured the appointment of national distributors for the Blaupunkt brand. As the business continued to flourish in the region their role changed once again to joint venture partners before finalizing the transformation as they became an official member of the Blaupunkt Global Brand Community. 

”In all the roles that we have played in the Blaupunkt business the most profitable has been a license partner and we feel it will continue to do well for at least the next 10 years.”

Jagwani explained of the metamorphosis

“And, we just introduced accessories in India under Blaupunkt a few years ago and that has had a terrific start and the future looks full of potential for these accessories.”

Andrzej Cebrat, Managing Director of GIP Development SARL said of the partnership extension,

“We are honored to have a long-term partner whose trust in us and the Blaupunkt brand is unwavering. We are looking forward to the future of this partnership, its prosperity and further positive development.”

We are excited to announce, that Someco is joining the Blaupunkt Global Brand Community.

Someco will be managing the product categories of small domestic appliances, drones and garden tools in Argentina, Brazil, and Chile as the exclusive partner for these categories and regions.