Latest Press Release
Senningerberg, Luxembourg; May 15th 2024
Iconic Motorsport Brand Blaupunkt Celebrates Centenary On-Track With McLaren Automotive and United Autosports
In 2024, Blaupunkt – the renowned German electronics manufacturer and car audio specialist – is celebrating 100 years in business. To mark the occasion, the blue dot brand is making a motorsport comeback, partnering with McLaren Automotive and United Autosports in the 2024 FIA World Endurance Championship.
Leudelange, Luxembourg / Houston, USA; June 30th 2023
Blaupunkt Embarks on a New Journey with established.inc
established.inc, proudly announces its acquisition of the iconic Blaupunkt trademark from GIP Development SARL.
This strategic move underscores the company’s dedication to expanding its legacy of world-class brands.
From the Archives
Leudelange, Luxembourg / Sandton, South Africa; December 2nd 2022
Homemark takes command of BLAUPUNKT business for appliances and electronics in Africa
BLAUPUNKT and Homemark kick-off operational business in Sandton, South Africa
Shortly following the contract signature in September 2022 Thorsten Gebhardt and Norman Pralow representing the BLAUPUNKT brand met with the entire management team of HOMEMARK at their headquarters in South Africa.
The kick-off meeting included discussions regarding the product line, how the brand will be positioned in the region, and the creation of brand assets.
HOMEMARK in cooperation with the BLAUPUNKT brand will develop and market an extensive line-up of televisions, home and personal audio products, small domestic appliances, and lighting solutions. The range will be designed with the specific needs of the region and its consumers in mind to fit the demands flawlessly. HOMEMARK is currently the only official licensee in Africa authorized to distribute BLAUPUNKT products in these categories.
In addition to major retail chains in Africa, such as Pick n Pay, consumers will also be able to find the exclusive line-up of BLAUPUNKT products at HOMEMARK’s network of online and physical stores.
Leudelange, Luxembourg; October 13th 2022
Nearly Global BLAUPUNKT Battery Partner Established
The BLAUPUNKT Global Brand Community is delighted to announce the cementing of a partnership with Advance Power Solutions (formerly Panasonic Energy Europe) to lead the BLAUPUNKT Battery business outside of the European market. Advance Power Solutions (APS) is one of the leaders of consumer batteries in Europe selling to customers in over 50 countries. They represented in all sales channels, including private label, wholesale, discounter, OEM, industrial, retail and e-commerce. Starting as soon as 2024 APS will take over the product category worldwide.
On the topic of the newest addition to the BLAUPUNKT Global Brand Community, Andrzej Cebrat, the Managing Director of the BLAUPUNKT brand stated,
“We are honored to have Advanced Power Solutions launch BLAUPUNKT branded batteries on a nearly global scale. This is a big win for visibility of the BLAUPUNKT brand in emerging markets. It is again proving the versatility of the legendary German brand to translate to and excel in new product categories or regions.”
Leudelange, Luxembourg; September 29th 2022
Iconic BLAUPUNKT Car Multimedia to be Shown at GITEX show DUBAI (Oct. 10-14) Ahead of New African Brand Partner Announcement
Since 1924 consumers worldwide have been able to “Enjoy It” with BLAUPUNKT branded consumer electronics. From October 10-14 visitors at GITEX in Dubai will be able to enjoy the highly regarded German brand in the Sheikh Rashid Hall at booth # SR-19A.
The lineup that will be on display in Dubai will include the BLAUPUNKT flagship model MONTECARLO 750. An entry level multimedia unit that is high-quality at an affordable cost, the SAO PAULO 450 can also be found. In addition to these two fan favorite units consumers can expect to find Car Audio and Multimedia products to fit any project or budget.
The BLAUPUNKT Car Audio partners from Africa are particularly interested in meeting with distributors for all regions in Africa where these models will begin to appear on the market in the 4th quarter of this year.
We can’t wait to meet you in Dubai!
Leudelange, Luxembourg; September 20th 2022
BLAUPUNKT Automotive Partners Commit to Reinforcing their Collaboration
While the consumer electronics world was congregating at IFA Berlin from September 2nd-6th, BLAUPUNKT Automotive Partners from across the globe used the tradeshow as an opportunity to meet in-person after a hiatus due to the pandemic.
They took the opportunity of IFA to officially welcome the newest addition to the community, Mega International, who is taking over the BLAUPUNKT Automotive Business in Africa.
A collaborative project involving the legendary vintage radios that were developed and engineered by a German Community member determined at a previous BLAUPUNKT Automotive Convention was able to give an enthusiastic update.
Through a redesigned distribution network, these timeless units can expect to make their official debut in the Americas.
One of the hottest topics of conversation surrounded continued efforts to strengthen existing harmonies in the product line-ups available worldwide.
The community members discussed unique concerns for their markets and solicited guidance from their peers on how to best tackle these challenges to ensure a consistent customer experience worldwide.
Another trending topic was a spirited discussion on new business opportunities and niche markets for the car accessories business. BLAUPUNKT delegates from the Indian and South-East Asian markets also shared their results from their first market tests and experiences.
The Automotive Partners were also able to share the subtleties and complexities of their regions to discuss how the BLAUPUNKT automotive community would react to upcoming trends and reinforce BLAUPUNKT’s position as a leading global automotive entertainment brand.
Thanks to the entire BLAUPUNKT Automotive team for further strengthening the brand as one of the leading automotive and car audio brands worldwide!
Leudelange, Luxembourg; September 15th 2022
BLAUPUNKT eBike partnership for the North and South American region solidified at IFA Berlin
There were a lot of reasons for the Blaupunkt Global Brand Community to celebrate at IFA 2022. During a public signing ceremony on Monday, September 5th, BP Americas Paraguay SA secured their position as the official BLAUPUNKT eBike partner for the North and South American market.
For the greater part of a year BP Americas Paraguay SA have been establishing themselves on the North and South American market as key player in the eBike industry with their European-made BLAUPUNKT eBikes. The portfolio of foldable eBikes that was introduced to the market earlier this year was targeted toward commuters and anyone with a traveling lifestyle. These models folded to half their size and weighed only 47lbs allowing them to be comfortably stored at home or in a trunk. In addition to being compact this product line has a range of up to 44 miles, boasts 3 levels of pedal support, and the charging time from empty to full should take 4-6 hours total. The success that BLAUPUNKT has seen in both the North and South American E-mobility space led to the decision for the continued investment and growth for years to come.
Berlin, Germany; September 3rd 2022
Newest BLAUPUNKT partnership minted at IFA Berlin
BREAKING NEWS FROM IFA Berlin
The BLAUPUNKT Global Brand Community is pleased to welcome it’s newest partner. During a public signing ceremony at IFA 2022 Technofashion Inc. cemented their partnership with the BLAUPUNKT brand in Turkey.
Of the decision to partner with BLAUPUNKT Sinan Dallı CEO of TECHNOFASHION stated,
“We are excited for this opportunity to develop our partnership with the globally renowned Blaupunkt brand. We cannot wait to bring fresh ideas and new products to the Turkish market.”
Leudelange, Luxembourg; July 26th 2022
Longstanding Blaupunkt Partner to Take Command of Blaupunkt Car Audio North America Competence Center
BP Americas, based in Florida and California, will expand their partnership with the Blaupunkt brand to include the category of car audio products in North America
As of July 2022, BP Americas will be managing the Blaupunkt business in North America as the sole partner for the product category of car audio in the region. The car audio line developed and produced by BP Americas will be the only authorized car audio products available in North America.
On the topic of the partnership extension Andrzej Cebrat, Managing Director of GIP Development said,
“We continue to be thrilled with the trust our partners place in us and the Blaupunkt brand. We are excited to continue our partnership with BP Americas as they expand their business with us to include Car Audio in North America. I am certain that their experience and resources for car audio products in South America will prove essential to their continued success.”
Leudelange, Luxembourg; July 21st 2022
Blaupunkt to present its new South American SDA and drones line-up at the Eletrolar show in Brazil for the first time
BLAUPUNKT presented its new Small Domestic Appliance and Drones line-up at the Eletrolar Show in South America for the first time
Someco Electronics S.A., alongside two representatives from the BLAUPUNKT headquarters in Europe were ecstatic to have their first showcase in South America to present its 2022 line-up for the market. After a brief hiatus from attending Trade Shows and other in-person events it was a breath of fresh air to be able to come together at Eletrolar in São Paulo. Attendees at this year’s show were able to experience the brand new BLAUPUNKT portfolio of small domestic appliances, beauty, and personal care products. Also on display were the exciting addition of the trending category of BLAUPUNKT drones.
“…We are thrilled to see the final line-up presented in South America. We are honored to have such an excellent partner for these product categories in this region.”
Says Andrzej Cebrat, Managing Director of GIP Development, on the partnership with Someco in the South American Market. He continued,
“It is very rewarding to work with a partner who appreciates and lives by the Blaupunkt values of delivering reliable products at a fair price that perform as advertised.”
Leudelange, Luxembourg; May 20th 2022
Major UK retailer, B&M, extends flourishing partnership with the Blaupunkt brand through 2025
The Blaupunkt Global Brand Community is elated to announce that an agreement has been struck between the Blaupunkt brand and B&M which will strengthen its already successful business cooperation
On the extension, Romain Peter, a portfolio manager for the Blaupunkt brand stated,
“This is a beautiful example of a partnership that is built on the foundation of trust. B&M has recently been seeing a lot of expansion and I am grateful that their partnership with Blaupunkt has been a portion of that success. I look forward to watching this cooperation and their business continue to thrive.”
B&M is one of the UK’s fastest-growing retailers opening new shops all across the United Kingdom nearly every week and boasts that they believe in selling Big Brands at sensational prices. The agreement to extend comes just ahead of the 5th anniversary of the partnership between the two organizations.
Luxembourg; May 31st 2022
Blaupunkt to Present at IFA Berlin 2022
We are excited to officially announce that the Blaupunkt brand will be presenting at IFA Berlin 2022.
We will be in hall 22 at booth 102a.
Stay tuned for more details as we get closer to the event.
Leudelange, Luxembourg; May 20th 2022
Action sports and outdoor enthusiast Greg Manning to build-up the BLAUPUNKT e-bike business in North America
The BLAUPUNKT competence center E-Bikes North America is excited to announce its hiring of the hall of fame athlete to introduce Blaupunkt E-Bikes to the USA and Canada
Manning joins the team with a background in most every facet of the action sports industry.
On his decision to join the Blaupunkt Global Brand Community as the VP or Marketing and Sales for the Blaupunkt E-Bike launch in North America Greg Manning said,
“As a long-time owner of Blaupunkt car stereos and as a veteran cyclist Blaupunkt Hit All the Marks! I jumped on the opportunity to work with Blaupunkt E-bikes.”
With over 55 national event sponsorships between 1999-2020 including the Red Bull Ultra-Cross, Jose Cuervo Snowboard Pipe, and the Winter Olympics. Manning is not only proficient in Snowboarding, Skateboarding, Surfing, Biking, Golf, and Motocross he is also a pioneer in active sports brand management and business development. He has over 25 years’ experience with the X-Games and active sports brand management. This extensive experience with high profile events and business development coupled with his passion for action sports is what makes him the ideal addition to the team for the upcoming Blaupunkt E-Bike launch in North America.
On the topic of the recent hiring Andrzej Cebrat, Managing Director, Blaupunkt Global (GIP Development) said,
“We are excited to welcome Greg Manning onboard for the Blaupunkt Global Brand Community as the VP of Sales and Marketing for Blaupunkt E-Bike launch in North America. We believe he will be a valuable member of our community and we look forward to working with him. Together with Greg and the E-Bike launch in North America we will demonstrate how the Blaupunkt brand has transformed into a consumer lifestyle brand globally.”
The Blaupunkt Competence Center North America is launching a portfolio of foldable E-bikes targeted toward commuters and anyone with a traveling lifestyle. The first sneak peak of the European-made E-Bike models for the North American market was at the Sea Otter Classic in April of 2022. This foldable E-bike line has already been well received across Europe. The 2022 models are the “Fiene 500”, “Fiete 500”, and “Henri 500”. These models fold to half their size and weigh only 47 lbs allowing them to be stored at home or in a trunk. In addition to being compact this product line has a range of up to 44 miles, boasts 3 levels of pedal support, and the charging time from empty to full should take 4-6 hours total.
Leudelange, Luxembourg; March 16th 2022
The company Refico, based in Paris, is new license partner of Blaupunkt for Cookware in Western Europe
Blaupunkt is pleased to announce that Refico is joining the Blaupunkt Global Brand Community
Refico will be managing the Blaupunkt business for the cookware category in Western Europe, which the distributor took over and will successfully develop.
Leudelange, Luxembourg; March 3rd 2022
Longstanding Blaupunkt partner extends agreement cementing a nearly 30 year partnership
The contract was prolonged for an additional 5 years after an already profitable 24 year relationship
24 years ago, in 1998, BP India Private Limited (Formerly known as Blaupunkt India Private Limited) started its cooperation with the Blaupunkt brand. The partnership was recently extended for an additional 5 years solidifying their position with Blaupunkt through 2027.
About the extension Pankaj Jagwani, CEO of BP India stated,
“Being associated with Blaupunkt for so long has created a sense of accomplishment within our organization. My team and I are known in India as Blaupunkt so it is only natural that we continue the business.”
Over the 24 year relationship the company’s role with the Blaupunkt brand saw many transformations. BP India started the relationship as a retailer before to becoming a distributor for a Bombay city. Eventually, they secured the appointment of national distributors for the Blaupunkt brand. As the business continued to flourish in the region their role changed once again to joint venture partners before finalizing the transformation as they became an official member of the Blaupunkt Global Brand Community.
”In all the roles that we have played in the Blaupunkt business the most profitable has been a license partner and we feel it will continue to do well for at least the next 10 years.”
Jagwani explained of the metamorphosis
“And, we just introduced accessories in India under Blaupunkt a few years ago and that has had a terrific start and the future looks full of potential for these accessories.”
Andrzej Cebrat, Managing Director of GIP Development SARL said of the partnership extension,
“We are honored to have a long-term partner whose trust in us and the Blaupunkt brand is unwavering. We are looking forward to the future of this partnership, its prosperity and further positive development.”
Leudelange, Luxembourg; March 9th 2022
Someco is the newest addition to the Blaupunkt Global Brand Community for small domestic appliances, drones, and garden tools in Argentina, Brazil, and Chile
We are excited to announce, that Someco is joining the Blaupunkt Global Brand Community.
Someco will be managing the product categories of small domestic appliances, drones and garden tools in Argentina, Brazil, and Chile as the exclusive partner for these categories and regions.
Luxembourg / Las Vegas, Nevada; December 2nd 2021
CES 2022: We Will Be There
Who is planning to attend CES this year?
You can find us at our booth in the Central Hall on the left-hand side right after the Grand Lobby entrance next to the LG booth all day. Visit us and be the first to see the brand new BLAUPUNKT line-up for South America presented by our newest licensee based in Argentina.
For those interested in using the BLAUPUNKT brand for licensing you can talk to our brand licensing professionals and the Managing Director of BLAUPUNKT.
Let us know if you want to meet up. We are hosting meetings, breakfasts, lunches, and dinners each day.
Connect with us on LinkedIn:
👉 Andrzej Cebrat – Managing Director BLAUPUNKT
👉 Norman Pralow – Marketing Director BLAUPUNKT
👉 Frank Goergen – Licensing Professional Europe, North-America
👉 Romain Peter – BLAUPUNKT Licensing Portfolio Manager Americas
Luxembourg / New Dehli ; December 14th 2021
Flipkart’s Big Saving Days 2021: Flipkart declares discounts up to 70% on Blaupunkt Smart TVs
● In this BSD sale, Flipkart will be offering lucrative discounts up to 70% on all the Blaupunkt TV models
● Customers will have a chance to win a discount coupon on their first order.
● Smart TVs starting from a nominal amount of 14,000.
E-Commerce giant Flipkart’s Big Saving Days Sale is slated to roll out from 16th December till 21st December 2021. As a part of this legion, Flipkart will be offering massive discounts up to 70% on German brand Blaupunkt Smart TVs covering the range from 32-inches to 65-inches and on other TV brands as well. Customers will have a chance to win a coupon on their first order that will offer an extra discount up to 30%.
With a rating of 4.6 out of 5, having a legacy of more than 100 years, Blaupunkt is one of the leading and premium brands exclusively available on Flipkart which offers its users a superior sound and image quality under an affordable range. Customers with SBI credit cards would be able to avail a discount of 10% instantly.
The budget TVs in the catalogue includes Blaupunkt Cybersound range, 32-inch priced at Rs 13,499 is HD-ready screen which supports 40W speaker output and has 2 speakers. The second model 42-inch Full-HD (1,920×1080 pixels) is available at Rs. 20,999 has stunning Surround sound certified audio and 2 speakers with 40W speaker output. The third model, 43-inch Ultra-HD (3,840×2,160 pixels), is available at Rs. 27,999, has a 50W speaker output which also features a bezel-less design. It also comes with features like Dolby Digital Plus, DTS TruSurround certified audio and 4 speakers. 50-inch Ultra-HD (3840×2160 pixels) for Rs. 34,999, powered by Android 10 is bezel-less which comes with 60W speaker output with Dolby Digital Plus, DTS TruSurround certified audio, 4 speakers, and 2 GB Ram to offer a smooth viewing experience. 55-inch Ultra-HD (3840×2160 pixels) for Rs. 39,999, has a sound output of 60w that will definitely elevate your movie night experience. A quick refresh rate of 60 Hz ensures a smooth streaming experience. The TV remote can be controlled via Google Assistant, making it convenient to operate the TV. 65-inch Ultra-HD for Rs 54,999, with one year Warranty. The model is powered by the latest Android 10 and comes with 60W speaker output with Dolby Digital Plus, DTS TruSurround certified audio, Dolby MS12 sound technology that can decode and improve Dolby Atmos, 4 speakers. It comes with a brightness of 500 nits’.
Commenting on this announcement, Avneet Singh Marwah, CEO at SPPL, India brand licensee of Blaupunkt, “On the back of a robust demand that we noticed during the festive season, we are expecting a 20% uptick in our sales volume with the massive discounts that we will be offering on our diverse range of products”.
“Our goal is to reach every household and provide them a premium experience within a range that won’t cause any trouble on the budget front, with our 28 warehouses across the country and our products will reach our customers in the shortest time frame possible”, he further added.
As per the announcement on flipkart’s website there will new deals at 12am|8am|4pm, with lowest prices every day from 4pm to 10pm. Flipkart plus members can avail of the benefits from 15th December.
About Blaupunkt:
Blaupunkt is a German brand for consumer electronics, car multimedia and related consumer lifestyle products. Founded in Berlin in 1924 as the ‘ideal’ company, Blaupunkt gained notoriety through the internal test label for headphones – the blue dot. The quality feature became a trademark, and in 1938 also the company name. Today, the brand is being developed by GIP Development SARL as part of a licensing program launched in 2009. More than 40 licensees around the world distribute BLAUPUNKT products on all continents in more than 90 countries in the categories: Audio, Video, TV, Car Multimedia, Mobile Telephony, E-Mobility, Home Appliances, Security Systems, Cleaning Robots, Air Conditioning, E-Mobility, and many more.
Luxembourg / Kuwait / Sydney ; September 29th 2021
Blaupunkt Expands its Middle East TV Business
Australia based BLAUPUNKT TV and Audio Competence Center brings BLAUPUNKT television to the leading megastore retailer in Kuwait.
Blaupunkt TV in Eureka
Blaupunkt licensee Ayonz started selling televisions in Kuwait in January of 2021. Immediately there was a positive reaction from across the region, with profitable feedback beginning in the very first month of the launch. Now, customers can expect to find BLAUPUNKT Televisions at Eureka across Kuwait. Established in 2001, Eureka has quickly become a trendsetter and is currently the leading megastore retailer in Kuwait in the electronics and multimedia industry. Blaupunkt televisions are being presented among other notable A-brands with professional point of sale decorations at every Eureka megastore. This launch, like all Blaupunkt launches, is constantly accompanied by social media promotions. Outside of Eureka megastores, BLAUPUNKT televisions can be found at many of the major online platforms throughout Kuwait.
“Having the Blaupunkt brand presented at such a prestigious retailer in Kuwait is a testimony to how well made the products are and how well the brand is received in the region. We are excited to see where this blossoming partnership leads us in the future.” says Andrzej Cebrat, MD of GIP Development SARL / BLAUPUNKT Licensing.
Luxembourg / Guayaquil, Ecuador ; September 1st 2021
Blaupunkt expands already booming South American television business to Peru and Bolivia
An example of Blaupunkt boosting sales in regions where the Blaupunkt brand has a valuable perception and newly expanding brand visibility.
Blaupunkt 75″ 4K-UHD Smart TV
In 2019 the BLAUPUNKT TV Competence Center managed by Car Soundvision CIA LTDA performed a highly successful launch experiencing amazing market penetration by 2020 in their core country of Ecuador. The ecstatic reception that the Blaupunkt brand experienced during its triumphant launch in Ecuador was shared by end consumers and trade customers alike. Blaupunkt televisions had not been readily available in this market for some time, however, by using excellent market knowledge and harnessing the powerful perception of the Blaupunkt brand they were able to accomplish exponential success from 2019 to today. This success prompted Car SoundVision to expand their already thriving partnership with the Blaupunkt brand into new territories. Blaupunkt televisions have been available since 2019 in Ecuador at El Rosado Corp. Consumers in Peru can expect to start seeing Blaupunkt on the market in EFE and La Curacao this year while customers in Bolivia can look for Blaupunkt at Más Hogar.
Luxembourg / New Delhi, India ; August 3rd 2021
Blaupunkt Tv’s ‘Made in India’ launched on Flipkart in July
Through a partnership with Super Plastronics PVT LTD (SPPL) four brand-new Blaupunkt brand Android Smart TVs that were made for the Indian market in India became available exclusively on Flipkart.
Starting in July the Indian manufacturer, Super Plastronics PVT LTD (SPPL), launched four new to the market ‘Made in India’ Android TV models. The Blaupunkt brand entered an exclusive partnership with the Indian manufacturer. Through this partnership Blaupunkt’s manufacturing, branding, designing, packaging, and retail supply chain management will be handled by SPPL, the 30-year-old manufacturer of home-grown brands. Since July 1st, 2021, Indian consumers have been able to find the new models of Blaupunkt TVs exclusively on Flipkart. With pricing starting from INR 17,999, the four Android TV models include a 32-inch HD Ready Cybersound Android TV, a 42-inch FHD Android TV, a 43-inch Cybersound 4K Android TV and 55-inch 4K Android TV. The 32-inch version, powered by Android 9 is bezel-less which comes with 40W speaker output, Edge-free sound technology, 2 speakers, and 1 GB Ram and 8 GB ROM to offer a smooth viewing experience. The 42-inch FHD Android TV is also powered by Android 9, and it includes a Ultra-Thin Bezel, 40W speaker output, Edge-free sound technology, 2 speakers, 1GB Ram and 8GB ROM. The brand has incorporated a 50W speaker output in the 43-inch 4K TV which is bezel-less. It has Dolby Digital Plus, DTS TruSurround certified audio with 4 amazing speakers and has used Dolby MS12, DTS TruSurround sound technology. The model is powered by Android 10 and is inbuilt with a 2GB Ram and 8GB ROM. An exquisite 55-inch model is bezel-less and has a 60W speaker output with Dolby Digital Plus, DTS TruSurround certified audio, Dolby MS12, DTS TruSurround sound technology, Android 10, 2GB Ram, 8GB Rom and 4 speakers just like the 43-inch version. Interestingly, all the models have 5.0 Bluetooth, 2 USB ports, 3 HDMI ports along with voice-enabled remote and ARM Cortex A53 Processor.
Excited about getting the exclusive partnership of Blaupunkt in India, Avneet Singh Marwah, CEO, Super Plastronics PVT LTD (SPPL) said “We are extremely delighted to onboard a well-loved and well-recognized Germany consumer electronics brand Blaupunkt. With Blaupunkt’s footprint and launch of the Android TV models in India, we would continue being committed to embracing our ‘Atmanirbhar Bharat’ or Self-reliant India momentum. With this launch, we expect to gain our market share by 15%”
Commenting on the launch and partnership with SPPL, Andrzej Cebrat / Managing Director GIP Development / BLAUPUNKT Brand Licensing said “The superiority and agelessness of Blaupunkt is our asset. Our brand’s foundation dates back to 1924 and since then Blaupunkt has been effortlessly providing true-to-life consumer electronic appliances at affordable prices. Today, with our exclusive tie-up with the long-established manufacturing company SPPL Pvt Ltd, we wish to tap into every Indian household with our best-in-class Android Television models that promise a flagship cinematic experience”
