BLAUPUNKT – Ein deutsche Markenlegende seit 1924

BLAUPUNKT Brand since 1924

Success Story

Consumers start requesting “blue point” products known for their superior quality. The blue dot becomes a trademark in 1924 and Blaupunkt is officially launched.


1920s – 1940s

It all started with the blue dot.

Consumers start asking for “blue point” products known  for quality; 1924 – The blue dot becomes a  trademark and in 1938 the company was renamed as “BLAUPUNKT”.

1950s – 2000s

Decades of innovations and expansion;

TV,  Video, Audio, Video Recording, Professional  Studio Equipment, Car Audio, Navigation,  Telematic Systems.